Black Rifle Coffee Company Skin Care



I was asked to design a skin care line for a company not known for skin care.


Concept/Design Goals

After deploying twice to the Middle East, the need for proper skin care is essential, but mainly for men to match the Army’s shaving standards. In that kind of environment, men are not the most delicate so the bottles needed to be durable and also tactical. They are designed with non-metallic paint with a touch of humor within the titles, since deployments are difficult and everyone needs a chuckle occasionally. 



Packaging Design 3



Valerie Taylor-Smith



Spring 2018



Packaging, Branding

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Copyright © 2019 by Lindsey Hertlein