Purple, A Spectrum of the Color



I was asked to design nine experimental, typographic posters that represent a concept of a color of my choosing.


Concept/Design Goals

When deciding on a color, it was in my nature to do one that no one was thinking of picking, and one that would also be challenging. I picked the color purple after exploring potential ideas because those ideas resonated with me on a personal level. One of those ideas was to represent “purple heart,” which is an award given in the military when you are injured in combat. Luckily, this never happened to me, but is symbolic to my service in the military. The other eight posters ranged from experiences from my time in school to inside jokes with friends to certain foods I like to eat. 



Type Experiments



Lian Ng



Fall 2017




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Copyright © 2019 by Lindsey Hertlein