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LUSH Cleaning Supplies



I was asked to develop a line of sustainable cleaning supplies as a sub-brand for a company not known for cleaning supplies.


Concept/Design Goals

LUSH is known for their aromatic, brightly colored store fronts while maintaining sustainable packaging. They pride themselves on “naked” packaging for their soaps and cosmetics, but how to do it with cleaning supplies? The bottles are the same materials as their black pots that are recycled through their internal recycling program. The vibrant, floral patterns on the outside mirrors the natural look of their bath soaps, as well as the punchy names of their products.



Packaging Design 3



Valerie Taylor-Smith



Spring 2018



Packaging, Branding

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